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Winter Olympics officials have made a decision on whether to punish Jutta Leerdam after the athlete reportedly earned a $1 million payday after revealing her sports bra during her celebration.
The 27-year-old Dutch speed skater won a gold medal in the women’s 1,000-meter race at the 2026 Winter Olympics in Milan on February 9, setting a new Olympic record with a time of 1:12.31.
However, it wasn’t just the stopwatch that grabbed attention, as moments after crossing the line, Leerdam broke down in tears and unzipped her orange and blue racing suit, showing off a white Nike sports bra underneath as she skated around the rink.
The celebration was captured in images that quickly spread across social media, and it wasn’t long before questions were raised about whether the moment could land her in trouble.
Speculation swirled that the viral images, later shared by Nike with its 298 million Instagram followers, could result in a reported $1 million payday for Leerdam.
At the same time, some wondered whether the act breached Olympic sponsorship rules.
The International Olympic Committee has now ruled that Leerdam did not violate any regulations.
IOC marketing director Anne-Sophie Voumard dismissed concerns on Thursday, stating: "I understand that opening one's suit after a competition is normal for skaters. Especially since the suit is very tight. It's common practice and not a marketing ploy," per GB News.
With that, any suggestion of sanctions was firmly shut down.
While Leerdam avoided punishment, there’s little doubt that the viral celebration has given her a global profile.
Her Instagram following, sitting at 6.4 million, continues to soar, and a single post documenting her day after securing gold attracted 1 million likes.
Sports finance expert Professor Rob Wilson believes her commercial value could now skyrocket, potentially mirroring the trajectory of freestyle skier Eileen Gu, who is considered the Olympics' most lucrative athlete.
"Given her combination of podium success with the high social media engagement that she's clearly had, you're probably talking somewhere between £8m and £10m per year, particularly during those peak Olympic cycles," he told the Daily Mail.
He added that those figures are realistic if she expands her brand beyond sportswear into sectors such as beauty, wellness, and luxury products.
Together with her fiancé, influencer-turned-boxer Jake Paul, they could gain more exposure from brand opportunities.
Paul made headlines after being pictured breaking down in tears in the stands as his partner crossed the finish line.
Sharing videos of the victory on Instagram, he wrote: “I’M SO PROUD OF YOU,” and “MY BABY JUST SET THE OLYMPIC WORLD RECORD.”
In another post, while picking up his fiancée in celebration, he added: “We just witnessed one of the most important sporting moments ever. The doc will tell. Words can’t describe how proud of you I am.”
Despite the golden moment, Leerdam’s Winter Games have not been without controversy.
Former Dutch footballer Johan Derksen was among her most vocal critics, taking aim at her decision to fly to Italy on a private jet rather than travel alongside her national teammates.
"Her behavior is horrible to me, like that of a diva," he declared to Dutch media ahead of the competition. "If I were her coach, I wouldn't tolerate that. Gradually, the whole of the Netherlands is starting to get a bit fed up with her behavior."
She also faced criticism for missing the Opening Ceremony and choosing to watch from her bed while her fellow Dutch athletes paraded through the stadium.
A proud dad has gone viral for his hilarious reaction to his daughter's history-making Olympic victory.
Snowboarder Zoi Sadowski-Synnott became a national icon on Sunday when she won the women's slopestyle event in Beijing and became New Zealand's first-ever Winter Olympic gold medalist.
But it was her dad who stole the nation's heart when - during a live TV interview - he couldn't stop himself from swearing.
Sean Synott was so overcome with excitement that he dropped the f-bomb twice on air while being interviewed by Newshub from a family celebration in Wanaka.
When asked how he felt about his daughter's victory, Sean had a perplexing reaction.
"The only thing I looked for was her younger sister's reaction," the real estate agent said. "She was (going) f***ing crazy, she was going off the roof."
In an effort to get the interview back on track, the reporter asked Sean: "How proud are you right now? Your daughter has just become the first Kiwi to win a Winter Gold ever."
"I'm pretty f***ing excited, to be honest, and I'm really happy to see all the investment from all of these people has turned out," Sean replied.
But he wasn't finished. Daily Mail reports that the proud Dad went on to offer an even wilder response when asked how hard his daughter hard trained to become an Olympic champion.
"Well the toilet blocked up this morning, ah, yesterday morning," he answered.
Unsurprisingly, the footage soon went viral on social media, with many joking that Sean may have been enjoying the party a little too much.
"Zoi Sadowski-Synnott’s dad is having a sick one," one person commented.
"He looks like he's had a few too many. Party hard, your family delivered our nation a gold," added another.
Sean confirmed their suspicions in another interview with RNZ on Monday, in which he revealed that he was fast asleep by the time his daughter received her gold medal in the early hours of the morning.
"I haven't actually seen the medal ceremony yet but I'm sure there'll be a flood of tears," he said, adding: "After my couple of F-bombs on live TV and two big whiskeys, I slept pretty well."
Warning: This article contains details of r*pe and sexual assault which some readers may find distressing.
The Olympic volleyball player convicted of raping a child was seen shedding tears after being eliminated from the Paris Games.
Fans were seemingly delighted to see Steven van de Velde, a convicted child rapist, get booted out of the prestigious games after he and his partner Matthews Immers lost their round of 16 match against Brazil 2-0 yesterday.
The 29-year-old was sentenced to four years in a Dutch prison in 2016 after admitting to befriending a 12-year-old girl from the United Kingdom on Facebook, before travelling to her location to have sex with her.
He was 19 at the time.
The sportsman had initially been told that his actions had destroyed his dream of ever representing his country at the Olympics, with Judge Francis Sheridan, who was overseeing the case at the time, giving van de Velde a stern warning during sentencing.
"Prior to coming to this country you were training as a potential Olympian. Your hopes of representing your country now lie as a shattered dream," he told the criminal. "Your actions have wrecked your life and you could, had you never come to England and committed these offenses, have been a leader in your sport."
However, in a dramatic U-turn decision supported by both the Dutch volleyball federation and the National Olympic Committee, he was given the opportunity to represent his home nation this year at the 2024 Paris Games, much to the dismay of sports fans.
But it hasn't been easy for him, that's for sure.
Right from his first match at the Champs de Mars park against Italy's Alex Ranghieri and Adrian Carambula, the 29-year-old was heavily booed every time his name was announced.
Regardless, he and his teammate made it out of the group stages but failed to go any further after being kicked out of the competition by Brazil in straight sets.
On match point, with Van de Velde serving and the crowd still jeering him, a winning spike was delivered to secure the South American nation's place in the next round.
Images showed the Dutch pair sat in their stand with their arms around each other before Immers went to speak to reporters and Van de Velde headed straight to the back.
“It was an emotional roller coaster. I see it that way,” Immers said following their loss. “We fought. We enjoyed every moment. So I’m really proud of that. It was the coolest stadium I ever played in. ... I’m sad that we couldn’t show our level. But everything around it, I enjoyed it."
The volleyball player also went on to address why his teammate didn't stay back to speak to reporters.
“If I can speak for him, after the match we lost, we were disappointed,” Immers continued. “But we said to each other: ‘Look what we did together. Look how hard we fought with all the attention.’ We stayed together. We cried together off the field and said, ‘OK, let’s just enjoy this moment.’
"And we did that. So I’m happy we did it that way," he added.
Immers also stated he and Van de Velde will remain as a unit to go onto the European championships in the Netherlands the week after the Olympics, followed by the Dutch championships.
Warning: This article contains details of r*pe and sexual assault which some readers may find distressing.
Dutch Olympic bosses have doubled down on their decision to select a volleyball player who was convicted of raping a child for a position at the Paris Olympics.
In 2016, Steven van de Velde, from the Netherlands was convicted of r*pe after meeting a 12-year-old on Facebook and traveling down to the United Kingdom to have sex with her.
He later admitted to his crime and was sentenced to four years for three counts of r*pe against a child. He served part of his sentence in England before being deported back to his home country to serve the rest of his sentence, which was amended due to Dutch law.
Despite his serious conviction, with the support of both the Dutch volleyball federation and the National Olympic Committee, he will be representing the Netherlands at the upcoming Olympics, set to commence later this month in Paris.
In a statement on Nevobo’s website, van de Velde, now 29, addressed the renewed attention to his crimes.
"In 2016 and afterwards, several Dutch media also paid attention to the story. I understand that in the run-up to the biggest sporting event in the world, this can attract the attention of international media," he said in a statement.
The professional volleyball player allegedly underwent counseling and periods of "reflection", later coming to the conclusion that his behavior was unacceptable.
"I cannot reverse it, so I will have to bear the consequences. It has been the biggest mistake of my life," he said during an interview. "When I watch the footage of the interview again, a great sense of gratitude prevails. Because of the second chance I got from my parents, my friends, acquaintances and colleagues, who accepted me again after the biggest misstep of my then young life."
He went on to state that he was grateful to have the backing of the Dutch volleyball federation and the National Olympic Committee to continue his professional career.
"I am also grateful to the Dutch volleyball federation, because they offered me, with clear conditions and agreements, a future in this beautiful sport again," he said. "But I also think back to the teenager I was, who was insecure, not ready for a life as a top class athlete and unhappy inside, because I didn't know who I was and what I wanted."
However, this still hasn't swayed the opinion of the general public much.
"I’m trying to reconcile this Steven van de Velde situation with how I generally feel about the Netherlands, and it’s difficult. They’re letting a man who knowingly r*ped a 12-year-old, after flying to England and getting her drunk, represent them at the Olympics. And no fuss," wrote one user on X.
"Test positive for cannabis? You’re out of the Olympics. R*pe a child? Welcome to the team!" added another, comparing the 29-year-old's situation to that of Sha'Carri Richardson.
"...God knows what the poor girl and her family are feeling seeing him [representing] his country. Sick," a third commented.
Despite all the backlash online, van de Velde and his partner, Matthew Immers, qualified to represent the Netherlands at the Paris Olympics in 2024, as per a report by TODAY.
On its website, Nevobo said it supports van de Velde’s participation in at the Olympics.
“We know Steven’s history. Before he expressed his desire to return to beach volleyball at the time, we spoke extensively with him but also with NOC*NSF (The Dutch Olympic Committee*Dutch Sports Federation), among others,” Michel Everaert, general director at Nevobo, said in a statement.
“He was convicted at the time according to English law and he has served his sentence,” Everaert continued. “From then on, we have been in constant contact with Steven, who has now been fully reintegrated into the Dutch volleyball community. He is proving to be an exemplary professional and human being and there has been no reason to doubt him since his return.
"We fully support him and his participation in Paris, which he and Matthew have earned," he added.
NOC*NSF also said they stand with van de Velde competing at the Paris Olympics.
“Van de Velde now meets all the qualification requirements for the Olympic Games and is therefore part of the team,” the organization said.
The Paris Olympics is set to commence on July 26.
Tom Daley has shared some encouraging words for LGBTQ+ youth after taking gold in Tokyo.
According to Today, the 27-year-old British Olympic swimmer spoke on the subject of his sexuality and his career in sports after he and his diving partner, Matty Lee, swept to victory in the men's synchronized 10-meter platform event.
Daley told reporters at a press conference following his victory: "I feel incredibly proud to say that I am a gay man and also an Olympic champion.
"And I feel very empowered by that because when I was younger, I thought I was never going to be anything, or achieve anything, because of who I was, and to be an Olympic champion now just shows that you can achieve anything."
The record-breaking swimmer continued by stating that he felt isolated after first coming out as gay back in 2013, stating that he, "always felt like the one that was alone and different and didn't fit in."
"There was something about me that was always never going to be as good as what society wanted me to be," he added.
Daley continued: "I hope that any young LGBT person out there can see that no matter how alone you feel right now, you are not alone. That you can achieve anything and that there is a whole lot of your chosen family out here, ready to support you."
Celebrating his win with his 2.2 million Instagram followers, Daley wrote in a post: "I still can’t believe we actually did it! After 4 Olympics and 20 years of diving!
"An Olympic Gold medal! And to do it with @mattydiver was all the more special! I wish my family was there to see it, but knowing my Husband and Son got to see us win Olympic Gold is NEXT LEVEL!"
This comes not long after 24-year-old USA gymnast Simone Biles opened up about the pressure she has felt participating in the games.
In an Instagram post made on On Monday, July 26, the five-time Olympic medalist referenced her highly-publicized stumble on day one of the contest.
Biles wrote in a caption: "I truly do feel like I have the weight of the world on my shoulders at times. I know I brush it off and make it seem like pressure doesn't affect me but damn sometimes it's hard hahaha! The Olympics is no joke!
"BUT I'm happy my family was able to be with me virtually, they mean the world to me! [sic]"