An AI-generated 'live-action' Shrek trailer called 'Shrek Gone Wrong' has been doing the rounds online after first appearing on Higgsfield AI, a creative platform where users can build and share AI-generated videos and visual projects.
The user behind this particular clip goes by the handle lunarphase, and their take on the beloved fairy-tale world is far from the light-hearted animation film people expect.
Instead, it leans into a gritty, NSFW aesthetic that looks more like a dark fantasy thriller than anything DreamWorks has put out, complete with dramatic lighting, intense visuals and the kind of cinematic polish you’d associate with a proper Hollywood teaser.
Part of what’s driving the virality is the bold casting the AI has been fed. In this reimagining, Dwayne Johnson is visualised as Shrek, Sydney Sweeney as Princess Fiona and Tom Holland as Pinocchio.
Things get more provocative from there.
Lord Farquaad is depicted with the likeness of Jeffrey Epstein, Prince Charming resembles Donald Trump and legendary Doris is pictured as John Cena.
Whether you find that hilarious, unsettling or something in between, it’s clear the creator was pushing the boundaries of what the AI could whip up.
It’s important to stress that none of this is an official production, and it has no connection to DreamWorks or any of the public figures whose likenesses appear in the visuals.
Higgsfield AI is a user-driven tool that lets people experiment with generative video technology by feeding in prompts and images to produce highly realistic results, and 'Shrek Gone Wrong' is just one of many experimental projects on the site.
But as AI-generated clips like this spread on social feeds, they’re sparking fresh conversation about how easily these tools can blur the line between fan creativity and something that looks genuinely produced, and about the ethics of placing real-world faces into unofficial, adult-toned reinterpretations of familiar stories.
Check out the full - and totally bizarre - trailer here, but be prepared to have your childhood ruined.